Prepared by Packfox Limited · week 17 July 2026 to 24 July 2026 · 10 listings watched
Status: 19 changes this week: 4 serious, 11 worth your attention, 4 minor. Plus 3 noted for information.
Each check compared the sellers present, the buy-box holder, the lowest landed price, the rating, the sales rank and your listing content against the previous check, and prices against your price floor. 41 monitoring passes ran this week, screening 1015 seller offers across your 10 listings. Account-connected checks also screened your listings for suppression and search suppression this week.
Where a price is marked FBA, Amazon dispatches that seller's stock from its own warehouse; FBM means the seller dispatches orders themselves.
The governing story of your week is a wave of new sellers across your range: your Steel Water Bottle and your Glass Meal Prep Containers each went from a typical 2 sellers to 6 within 30 days, the buy box on the bottle changed hands 6 times in 30 days, and BargainBurrow, the partner you confirmed in February, currently sets the lowest price on three of your listings, including one below your floor. Alongside that, two Amazon-side issues need fixing in Seller Central today: your Bamboo Lunch Box is search suppressed and taking no sales while it stands, and your late shipment rate is at 4.2% against Amazon's target of 4% or less. The one question only you can answer this week: does a recent shipment, promotion or clearance of yours explain four new sellers arriving together on two of your listings within 30 days?
Amazon marks the late shipment rate as AT_RISK (currently 4.2%).
What this means: Amazon marks your late shipment rate as at risk: it stands at 4.2% against their target of 4% or less. This is account level, so left alone it affects all ten monitored listings, not just one.
What to do: Open Seller Central, Account Health, and review this metric against Amazon's target before it escalates. Given the lunch box suppression is on the same account, it is worth doing both in the same session.
What we've done:
Carried from earlier reports until each one closes; a line drops off by itself once the record shows it resolved.
The listing for Calderholt Bamboo Lunch Box 1.2L - Leakproof, Two Tier is still marked "Search Suppressed" by Amazon (their stated reason: Missing bullet_point); first flagged 24 July 2026. A suppressed listing takes no sales while it stands.
Calderholt Stainless Steel Mixing Bowls, Set of 3 - Non-Slip Base still sits below your £16.99 floor: lowest landed £16.49 at the latest check; below since 23 July 2026.
The Distributor trace query for "BargainBurrow" was delivered to you on 24 July 2026. Did you send it, and has anything come back? Tell us either way and it goes on the record.
The storefront's registered business details match THORNEBECK TRADING LIMITED on the Companies House register (company 99990001, incorporated 2019, status active).
THORNEBECK TRADING LIMITED's registered name matches the entry "Thornebeck Trading" on your stockist list.
Confirmed by you on 28 February 2026 as a seller you recognise. Noted, no action needed.
You chose the partnership route with this seller on 21 February 2026; they have appeared on 1 more monitored listing since.
The wholesale introduction draft has been delivered to you; sending it is your call.
The storefront's registered business details match more than one company on the Companies House register; we only name a company once the match is certain.
You chose to take no action on this seller on 17 May 2026; they have appeared on 1 more monitored listing since.
The distributor trace query draft has been delivered to you; sending it is your call.
The storefront's registered business details match LARCHHOLT SUPPLIES LIMITED on the Companies House register (company 99990004, incorporated 2020, status active). Do you recognise this business as a customer or stockist?
A wholesale introduction draft is prepared; we check every draft before it reaches you.
You chose the partnership route with this seller on 22 July 2026; no change in their presence since.
The distributor trace query draft has been delivered to you; sending it is your call.
The wholesale introduction draft has been delivered to you; sending it is your call.
No longer lists Calderholt Ceramic Storage Canisters, Set of 3 - Airtight Acacia Lids (B0DEMOJJJ0). The offer was present at the previous check. First seen 26 March 2026; present about 16 weeks. The lowest landed price on that listing moved from £19.99 to £22.99 between those checks.
The storefront name appears to match your brand name; it is not on your authorised-seller list. If it is one of yours, tell us and we will add it to your list.
Confirmed by you on 22 July 2026 as a seller you recognise. Noted, no action needed.
The lowest offer price dropped below the typical selling price 3 times in 30 days. At its lowest, every sale at that offer went through £6.00 below the typical selling price. As of the latest check, the lowest offer is listed by "BargainBurrow".
What this means: Your Steel Water Bottle has the most sustained price erosion of the week: the lowest offer dropped below the typical selling price of £24.99 three times in 30 days, and at its lowest every sale at that offer went through at £18.99, which is £6.00 below typical. The lowest offer at the latest check is BargainBurrow.
What to do: This pattern usually traces to distribution rather than pricing, and it sits alongside four new sellers arriving on the same listing. We identify which seller drives each drop as it happens; the productive question is where the stock feeding these offers originates.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
The buy box changed hands 6 times in 30 days. In 1 period over the last 90 days the listing showed no featured offer at all.
What this means: Last week's report ended with BargainBurrow taking the buy box on this bottle from your own account; this week it changed hands 6 times in 30 days, and BargainBurrow holds it now. When another seller holds the buy box, your sale becomes their sale, and the 1 period over 90 days with no featured offer at all means shoppers sometimes saw no default offer to buy.
What to do: No decision is needed from you today: monitoring flags each new holder and the likely cause the same day it is seen. Read this together with the price erosion on the same listing, as the two are linked.
Seller count rose from a typical 2 to 6 within 30 days: a cluster of 4 new sellers.
What this means: The water bottle went from a typical 2 sellers to 6 within 30 days: four arrivals close together. A cluster like this usually points to one upstream source, such as a wholesale shipment, promotion or liquidation, rather than four coincidences.
What to do: Check your recent channel activity: did a shipment, promotional deal or clearance leave your hands in the last month or two that could explain this? Only you can make that connection, and it would tell us where to look.
The arrivals this week: "ThriftHollow" (20 July 2026); "Swiftgorse Retail" (21 July 2026). Between 20 July 2026 and 21 July 2026: did you ship an unusually large wholesale order, run a promotion or clearance, or change anything in your distribution? One yes usually explains the whole week - tell us which, and the trace letter carries it.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
"ThriftHollow" now lists this product (not present at the previous check). Landed price £22.99 (FBM).
What this means: The day after leaving the canisters, ThriftHollow appeared on your Steel Water Bottle at £22.99 (FBM), joining the cluster of arrivals on that listing. At the time they were not on your confirmed list.
What to do: You recorded the partnership route with this seller on 22 July, so we treat this arrival as covered by that decision. If their movement between listings changes your view, tell us and the trace route remains available.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
"Swiftgorse Retail" now lists this product (not present at the previous check). Landed price £24.49 (FBM).
What this means: Swiftgorse Retail, a business seller you have not confirmed, joined your Steel Water Bottle at £24.49 (FBM). They are one of the four arrivals that make up the cluster on this listing.
What to do: Do you recognise Swiftgorse Retail? Companies House shows them as Larchholt Supplies Limited, and we have an action prepared for them. If they are one of yours, tell us and we will add them to your list; if not, introduction and trace routes are available.
What we've done:
Your one step: Decide whether a direct supply conversation with this business interests you; if so, fill the bracketed parts and send it in your own name.
6 sellers currently list this product; one is your own seller account; 2 are sellers you have confirmed; the other 3 are unrecognised.
What this means: The full picture on the bottle: your own account at £24.99 (FBA), your confirmed sellers BargainBurrow at £18.99 (FBM, holding the buy box) and Bramblecart Trading at £23.49 (FBA), and three unrecognised sellers: Dealbriar Direct at £24.98, Swiftgorse Retail at £24.49 and ThriftHollow at £22.99. Amazon shows 1400+ bought in the past month on this listing, so who holds the buy box here matters a great deal. You chose no action on Dealbriar Direct in May and the partnership route with ThriftHollow on 22 July.
What to do: Given your recorded decisions, the one open recognition question on this listing is Swiftgorse Retail. Answer that and every seller here is accounted for.
The star rating declined from 4.7 to 4.3 over the last 90 days.
What this means: The bottle's star rating slid from 4.7 to 4.3 over 90 days while reviews grew from 210 to 262. On its own that is soft evidence, but arriving alongside four new sellers it can corroborate a product-condition or wrong-item problem with stock sold through other offers.
What to do: Worth watching together with the seller changes rather than in isolation. A read through the recent reviews for complaints about condition, packaging or the wrong item would tell you whether the two are connected.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 6 (2 unrecognised) (was 4) | BargainBurrow | £18.99 (was £24.99) | 4.3 | 1,412 | 1,400+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| BargainBurrow ✓ | FBM | £18.99 | Holds buy box |
| ThriftHollow | FBM | £22.99 | |
| Bramblecart Trading ✓ | FBA | £23.49 | |
| Swiftgorse Retail | FBM | £24.49 | |
| Dealbriar Direct | FBA | £24.98 | |
| Calderholt Living (you) | FBA | £24.99 |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026. Bracketed figures show the position as observed 16 July 2026.
Amazon reports the listing for "Calderholt Bamboo Lunch Box 1.2L - Leakproof, Two Tier" as "Search Suppressed" (their stated reason: "Missing bullet_point"). A listing in this state does not appear to shoppers as normal, so it takes no sales while it stands.
What this means: Amazon has marked your Bamboo Lunch Box as Search Suppressed, with the stated reason "Missing bullet_point". While this stands the listing does not appear to shoppers as normal and takes no sales, so this is costing you directly every day.
What to do: Open Seller Central, go to Inventory, then Fix Your Products, and action Amazon's fix guidance for this item today; the report there states exactly what is missing. This is entirely within your control and quick to resolve.
What we've done:
The lowest offer price dropped below your price floor 1 time in 30 days. At its lowest, every sale at that offer went through £2.50 below the typical selling price. As of the latest check, the lowest offer is listed by "BargainBurrow".
What this means: Your Bamboo Lunch Box dropped below your £19.99 floor once in 30 days, touching £19.49, which put sales through at £2.50 below the typical £21.99. The lowest offer now stands at £20.49, held by BargainBurrow. Note this is the same listing Amazon has search suppressed, so your own offer is handicapped while others sell.
What to do: Fixing the suppression is the immediate step. On the price dip, the question is where the stock behind that offer comes from; we identify which seller drives each drop as it happens and will flag any repeat.
The listing shows 3 images; competitive listings typically carry 5 or more.
What this means: The lunch box carries 3 images where competitive listings typically carry 5 or more. Fewer images means weaker conversion once the suppression is lifted and shoppers can find it again.
What to do: A quick, fully-in-your-control win: open the listing under Manage Inventory, Edit, Images (https://sellercentral.amazon.co.uk/myinventory/inventory?searchTerm=B0DEMOBBB2) and fill the spare slots with lifestyle, scale and detail shots. Amazon asks for a main image on a pure white background, large enough that zoom works. Sensible to do while you are in there fixing the bullet point.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 3 (1 unrecognised) | Calderholt Living | £20.49 (was £21.49) | 4.5 | 2,384 | not shown by Amazon |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £21.99 | Holds buy box |
| BargainBurrow ✓ | FBM | £20.49 | |
| Dealbriar Direct | FBM | £23.48 |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026. Bracketed figures show the position as observed 16 July 2026.
The lowest landed price fell below your floor: £16.49 against a floor of £16.99 (£0.50 below). The offer at that price is listed by "BargainBurrow" (FBM). You have confirmed this seller for your list.
What this means: Your Stainless Steel Mixing Bowls dropped below your floor: the lowest offer fell from £17.49 to £16.49, which is £0.50 under the £16.99 floor you set. The offer at that price is BargainBurrow (FBM), the seller you confirmed via the partnership route.
What to do: Recorded with the figures for your records, as you have confirmed this seller. The useful question here is where the stock behind this offer comes from, not the price itself; if this position changes your view of the relationship, tell us and the trace route is available.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
The lowest offer price dropped below your price floor 1 time in 30 days. At its lowest, every sale at that offer went through £1.00 below the typical selling price. As of the latest check, the lowest offer is listed by "BargainBurrow".
What this means: This is the pattern view of the mixing bowls dip recorded above: the lowest offer went below your £16.99 floor once in 30 days, to £16.49, which is £1.00 below the typical selling price of £17.49. The offer is BargainBurrow's.
What to do: One dip is not yet a trend, and the seller is one you have confirmed. We are watching for a repeat; if it becomes a pattern, the question to pursue is where their stock on this line comes from, and the trace route is available.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 2 | Calderholt Living | £16.49 | 4.5 | 3,872 | 250+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £17.99 | Holds buy box |
| BargainBurrow ✓ | FBM | £16.49 |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
Seller count rose from a typical 2 to 6 within 30 days: a cluster of 4 new sellers.
What this means: The same pattern as the water bottle, on your Glass Meal Prep Containers: from a typical 2 sellers to 6 within 30 days, a cluster of 4 arrivals. Two listings showing the identical pattern in the same window strengthens the case for one upstream source touching your range, not just one product.
What to do: The same question as on the bottle, and one answer likely covers both: can you correlate this with a recent shipment, promotion or liquidation on your side? Tell us what you find and we can direct the tracing accordingly.
The arrivals this week: "Bramblecart Trading" (20 July 2026); "BargainBurrow" (21 July 2026); "Calderholt Living Direct" (22 July 2026); "Swiftgorse Retail" (23 July 2026). Between 20 July 2026 and 23 July 2026: did you ship an unusually large wholesale order, run a promotion or clearance, or change anything in your distribution? One yes usually explains the whole week - tell us which, and the trace letter carries it.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
"Bramblecart Trading" now lists this product (not present at the previous check). Landed price £25.99 (FBM). That is above the £23.99 floor you set for this listing.
What this means: Bramblecart Trading joined your Glass Meal Prep Containers at £25.99 (FBM), above the £23.99 floor you set for that listing, so their arrival puts no pressure on price.
What to do: At the time of this observation they were not on your list, but you have since confirmed them, so this is now simply on record. Nothing further needed.
"Swiftgorse Retail" now lists this product (not present at the previous check). Landed price £25.49 (FBM). That is above the £23.99 floor you set for this listing.
What this means: Swiftgorse Retail also joined your Glass Meal Prep Containers at £25.49 (FBM), above the £23.99 floor. That makes two of your listings they have appeared on this week, which strengthens the case that they hold a quantity of your stock.
What to do: The same recognition question as on the water bottle, and one answer covers both: do you recognise them? If not, the prepared action and the trace route are ready.
"BargainBurrow" now lists this product (not present at the previous check). Landed price £26.49 (FBM). That is above the £23.99 floor you set for this listing. You have confirmed this seller for your list.
What this means: BargainBurrow, whom you confirmed in February via the partnership route, has expanded onto your Glass Meal Prep Containers at £26.49 (FBM), above your £23.99 floor. Their footprint across your range is growing.
What to do: No action needed: this arrival is consistent with the partnership route you chose and is noted for your records.
Nothing needed from you: this is noted for your records.
"Calderholt Living Direct" now lists this product (not present at the previous check). Landed price £26.79 (FBM). That is above the £23.99 floor you set for this listing. The name appears to match your brand.
What this means: A seller trading as Calderholt Living Direct appeared on your Glass Meal Prep Containers at £26.79 (FBM), above your £23.99 floor. The name appears to match your brand, but the account is not one we can match to you.
What to do: Confirm whether this account is yours or one you operate. If it is, no action needed; if it is not, a seller trading under a name this close to your brand is worth knowing about quickly, so tell us.
Nothing needed from you: this is noted for your records.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 6 (2 unrecognised) | Calderholt Living | £25.49 | 4.7 | 987 | 400+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £26.99 | Holds buy box |
| Swiftgorse Retail | FBM | £25.49 | |
| Bramblecart Trading ✓ | FBM | £25.99 | |
| BargainBurrow ✓ | FBM | £26.49 | |
| Calderholt Living Direct (appears to match your brand name) | FBM | £26.79 | |
| Dealbriar Direct | FBM | £27.49 |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
The number of listing images changed from 6 to 4 since the previous check.
What this means: The image count on your Ceramic Storage Canisters dropped from 6 to 4 between checks. If you made that edit, this is just a record; if you did not, someone else changed your listing content, and two fewer images typically costs conversion.
What to do: Check whether anyone on your side removed those images. If not, investigate in Seller Central while the change is fresh, and restore them: the listing now sits below the level competitive listings typically carry.
What we've done:
Your one step: Sign in to Brand Registry so the report can be submitted from your account.
The lowest offer price dropped below the typical selling price 1 time in 30 days. At its lowest, every sale at that offer went through £3.00 below the typical selling price. As of the latest check, the lowest offer is listed by "Calderholt Living".
What this means: Your Ceramic Storage Canisters dipped below the typical selling price of £22.99 once in 30 days, with the lowest seen at £19.99, which is £3.00 below typical. That £19.99 matches the price ThriftHollow held before leaving this listing; since their departure the lowest offer is £22.99, and it is your own account.
What to do: No action needed: this episode appears to have resolved itself with ThriftHollow's move off the listing, and you have since chosen the partnership route with them. We will flag it if the pattern returns.
The listing shows 4 images; competitive listings typically carry 5 or more.
What this means: The canisters now show 4 images against the 5 or more competitive listings typically carry. This is the direct result of the image change recorded earlier this week, when the count fell from 6 to 4: the listing was above the benchmark and now sits below it.
What to do: If the removal was not yours, restoring the images fixes both this and the content-change question in one step: open the listing under Manage Inventory, Edit, Images (https://sellercentral.amazon.co.uk/myinventory/inventory?searchTerm=B0DEMOJJJ0) and refill the slots with lifestyle, scale and detail shots.
"ThriftHollow" no longer lists this product (present at the previous check).
What this means: ThriftHollow has left your Ceramic Storage Canisters listing, where they had been offering at £19.99. With their departure the lowest price on that listing moved from £19.99 to £22.99, so the pressure they were putting on it has lifted.
What to do: Noted for the record, no action needed. Worth reading alongside the next event: they did not leave your listings altogether, they moved.
Nothing needed from you: this is noted for your records.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £22.99 | 4.6 | 6,236 | 100+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £22.99 | Holds buy box |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £16.99 | 4.8 | not observed | 200+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £16.99 | Holds buy box |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
No change crossed a reporting threshold on this listing this week. The table shows its state at the latest check; movement in sellers, buy box, price, rating, rank or content is exactly what monitoring raises.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 2 | Calderholt Living | £18.49 | 4.6 | 4,519 | 300+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £18.49 | Holds buy box |
| BargainBurrow ✓ | FBM | £18.99 |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
No change crossed a reporting threshold on this listing this week.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £12.99 | 4.5 | not observed | 100+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £12.99 | Holds buy box |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
No change crossed a reporting threshold on this listing this week.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 2 | Calderholt Living | £21.49 | 4.8 | 5,120 | 150+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £21.49 | Holds buy box |
| Bramblecart Trading ✓ | FBM | £21.99 |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
No change crossed a reporting threshold on this listing this week.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £14.49 | 4.6 | not observed | 50+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £14.49 | Holds buy box |
Lowest "New" offer price, as observed 24 July 2026.
Number of sellers on your listing, as observed 24 July 2026.
Current state as observed 24 July 2026.
No change crossed a reporting threshold on this listing this week.
What happens next: monitoring continues on the same rhythm, and the next weekly report covers the seven days to 31 July 2026. It will say whether anything reported above is still observed, and what new movement, if any, appeared.
A real report arrives by email each week, and replying to it reaches the person who runs your monitoring.
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