Prepared by Packfox Limited · week 28 August 2026 to 4 September 2026 · 10 listings watched
Status: 18 changes this week: 4 serious, 11 worth your attention, 3 minor. Plus 3 noted for information.
Each check compared the sellers present, the buy-box holder, the lowest landed price, the rating, the sales rank and your listing content against the previous check, and prices against your price floor. 168 monitoring passes ran this week, screening 4080 seller offers across your 10 listings. Account-connected checks also screened your listings for suppression and search suppression this week.
Where a price is marked FBA, Amazon dispatches that seller's stock from its own warehouse; FBM means the seller dispatches orders themselves.
The pressure this week sits on your Steel Water Bottle listing: four new sellers arrived within 30 days, the buy box changed hands 6 times, and the lowest offer touched £18.99 against a typical £24.99. Two other problems are entirely in your hands to fix now: Amazon has suppressed your Bamboo Lunch Box listing over a missing bullet point, and your late shipment rate stands at 4.2% against Amazon's target of 4% or less. The same arrival pattern shows on your Glass Meal Prep Containers, and a cluster like that usually points to one upstream stock source rather than coincidence. The question only you can answer: does a recent wholesale order, promotion or clearance on your side explain four sellers arriving together on those two listings?
Amazon marks the late shipment rate as AT_RISK (currently 4.2%).
What this means: Amazon marks your late shipment rate as AT_RISK at 4.2%, against their target of 4% or less. This is an account-level metric, so it sits above any single listing: if it escalates, it can affect your whole presence, not one product.
What to do: Open Seller Central, Account Health, and review this metric against Amazon's target before it escalates. Identifying which recent orders shipped late will tell you whether this is a one-off dispatch problem or something structural.
What we've done:
Carried from earlier reports until each one closes; a line drops off by itself once the record shows it resolved.
The listing for Calderholt Bamboo Lunch Box 1.2L - Leakproof, Two Tier is still marked "Search Suppressed" by Amazon (their stated reason: Missing bullet_point); first flagged 3 September 2026. A suppressed listing takes no sales while it stands.
Calderholt Stainless Steel Mixing Bowls, Set of 3 - Non-Slip Base still sits below your £16.99 floor: lowest landed £16.49 at the latest check; below since 3 September 2026.
The Distributor trace query for "BargainBurrow" was delivered to you on 4 September 2026. Did you send it, and has anything come back? Tell us either way and it goes on the record.
The storefront's registered business details match THORNEBECK TRADING LIMITED on the Companies House register (company 99990001, incorporated 2019, status active).
THORNEBECK TRADING LIMITED's registered name matches the entry "Thornebeck Trading" on your stockist list.
Confirmed by you on 11 April 2026 as a seller you recognise. Noted, no action needed.
You chose the partnership route with this seller on 4 April 2026; they have appeared on 1 more monitored listing since.
The wholesale introduction draft has been delivered to you; sending it is your call.
The storefront's registered business details match more than one company on the Companies House register; we only name a company once the match is certain.
You chose to take no action on this seller on 28 June 2026; they have appeared on 1 more monitored listing since.
The distributor trace query draft has been delivered to you; sending it is your call.
The storefront's registered business details match LARCHHOLT SUPPLIES LIMITED on the Companies House register (company 99990004, incorporated 2020, status active). Do you recognise this business as a customer or stockist?
A wholesale introduction draft is prepared; we check every draft before it reaches you.
You chose the partnership route with this seller on 2 September 2026; no change in their presence since.
The distributor trace query draft has been delivered to you; sending it is your call.
The wholesale introduction draft has been delivered to you; sending it is your call.
Not seen in our checks of Calderholt Ceramic Storage Canisters, Set of 3 - Airtight Acacia Lids (B0DEMOJJJ0) since 29 August 2026. First seen 7 May 2026; present about 16 weeks. The lowest landed price on that listing moved from £19.99 to £22.99 between those checks.
The storefront name appears to match your brand name; it is not on your authorised-seller list. If it is one of yours, tell us and we will add it to your list.
Confirmed by you on 2 September 2026 as a seller you recognise. Noted, no action needed.
The lowest offer price dropped below the typical selling price 3 times in 30 days. At its lowest, every sale at that offer went through £6.00 below the typical selling price. As of the latest check, the lowest offer is listed by "BargainBurrow".
What this means: On your Steel Water Bottle, the lowest offer dropped below the typical selling price of £24.99 three times in 30 days. At its lowest, every sale at that offer went through at £18.99, £6.00 below typical. The current lowest offer is from BargainBurrow, your confirmed partner. A repeat pattern like this usually traces to distribution rather than pricing, and it coincides with four new sellers arriving on this listing.
What to do: We identify which seller drives each drop as it happens. The question that resolves this is where the stock behind those low offers comes from: your answers on Swiftgorse Retail and the seller cluster will narrow it considerably, and the trace route is available for any name you cannot vouch for.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
The buy box changed hands 6 times in 30 days. In 1 period over the last 90 days the listing showed no featured offer at all.
What this means: The buy box on your Steel Water Bottle changed hands 6 times in 30 days and is currently held by BargainBurrow, continuing from last week when it moved from your own account to theirs. In one period over the last 90 days the listing showed no featured offer at all, which makes buying noticeably harder for shoppers. Whenever another seller holds the buy box, your sale becomes their sale.
What to do: Monitoring flags each new holder and the likely cause the same day it is seen. Read this alongside the price erosion and seller cluster on the same listing: they are almost certainly the same story, and settling who the new sellers are will settle this too.
Seller count rose from a typical 2 to 6 within 30 days: a cluster of 4 new sellers.
What this means: Seller count on your Steel Water Bottle rose from a typical 2 to 6 within 30 days: four new sellers arriving together. A cluster like this usually points to one upstream source, such as a wholesale shipment, promotion or liquidation, rather than four independent coincidences.
What to do: Correlate this with your own recent channel activity: any sizeable wholesale order, promotion or clearance in the last couple of months is the most likely explanation. If nothing on your side fits, tell us, because that makes the source question more pressing.
The arrivals this week: "ThriftHollow" (31 August 2026); "Swiftgorse Retail" (1 September 2026). Between 31 August 2026 and 1 September 2026: did you ship an unusually large wholesale order, run a promotion or clearance, or change anything in your distribution? One yes usually explains the whole week - tell us which, and the trace letter carries it.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
"ThriftHollow" now lists this product (not present at the previous check). Landed price £22.99 (FBM).
What this means: ThriftHollow appeared on your Steel Water Bottle listing at £22.99 (FBM) on 31 August, extending their presence to a second monitored listing. This arrival came before you recorded the partnership route with them on 2 September.
What to do: Given the partnership route you chose on 2 September, confirm you are happy for them to be treated as one of yours on this listing too and we will add them to your list; if this second listing changes your view, tell us.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
"Swiftgorse Retail" now lists this product (not present at the previous check). Landed price £24.49 (FBM).
What this means: Swiftgorse Retail appeared on your Steel Water Bottle listing at £24.49 (FBM). They are not on your list, they are one of the four sellers who arrived on this listing within 30 days, and their verified legal name on the Companies House register is LARCHHOLT SUPPLIES LIMITED.
What to do: Do you recognise Swiftgorse Retail? An action is already prepared for this seller on your watchlist. If they are one of yours, tell us and we will add them to your list; if not, introduction and trace routes are available.
What we've done:
Your one step: Decide whether a direct supply conversation with this business interests you; if so, fill the bracketed parts and send it in your own name.
The star rating declined from 4.7 to 4.3 over the last 90 days.
What this means: The star rating on your Steel Water Bottle declined from 4.7 to 4.3 over 90 days, while the review count grew from 210 to 262. On its own that is modest, but a rating slide arriving alongside new sellers and price drops can corroborate a product-quality or wrong-item problem on the listing.
What to do: Worth watching together with the seller changes rather than in isolation. Reading the recent reviews for a pattern, particularly any mention of the item received not matching expectations, would tell you whether the two are connected.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 6 (2 unrecognised) (was 4) | BargainBurrow | £18.99 (was £24.99) | 4.3 | 1,412 | 1,400+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| BargainBurrow ✓ | FBM | £18.99 | Holds buy box |
| ThriftHollow | FBM | £22.99 | |
| Bramblecart Trading ✓ | FBA | £23.49 | |
| Swiftgorse Retail | FBM | £24.49 | |
| Dealbriar Direct | FBA | £24.98 | |
| Calderholt Living (you) | FBA | £24.99 |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026. Bracketed figures show the position as observed 27 August 2026.
Amazon reports the listing for "Calderholt Bamboo Lunch Box 1.2L - Leakproof, Two Tier" as "Search Suppressed" (their stated reason: "Missing bullet_point"). A listing in this state does not appear to shoppers as normal, so it takes no sales while it stands.
What this means: Amazon has marked your Bamboo Lunch Box listing as Search Suppressed, with the stated reason "Missing bullet_point". While it stands, the listing does not appear to shoppers as normal and takes no sales, so this is costing you every day it remains.
What to do: Open Seller Central, go to Inventory then Fix Your Products, and action Amazon's fix guidance for this item: the report states exactly what is missing. This is the quickest and highest-value fix on this week's list.
What we've done:
The lowest offer price dropped below your price floor 1 time in 30 days. At its lowest, every sale at that offer went through £2.50 below the typical selling price. As of the latest check, the lowest offer is listed by "BargainBurrow".
What this means: On your Bamboo Lunch Box, the lowest offer dropped below your £19.99 floor once in 30 days, reaching £19.49, which put every sale at that offer £2.50 below the typical selling price of £21.99. As of the latest check the lowest offer is £20.49, back above your floor, and it is listed by BargainBurrow, your confirmed partner.
What to do: The dip has passed for now and is recorded with the figures. We identify which seller drives each drop as it happens; if it recurs, the question to ask is where the stock behind that offer comes from, and the trace route is available.
The listing shows 3 images; competitive listings typically carry 5 or more.
What this means: Your Bamboo Lunch Box listing carries 3 images where competitive listings typically carry 5 or more. Fewer images means shoppers have less to go on, which costs conversion, and it compounds the suppression currently keeping this listing out of search.
What to do: Once the suppression is fixed, adding images is a quick win fully in your control: open the listing under Manage Inventory, Edit, Images, and fill the spare slots with lifestyle, scale and detail shots. Amazon asks for a main image on a pure white background, large enough that zoom works.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 3 (1 unrecognised) | Calderholt Living | £20.49 (was £21.49) | 4.5 | 2,384 | not shown by Amazon |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £21.99 | Holds buy box |
| BargainBurrow ✓ | FBM | £20.49 | |
| Dealbriar Direct | FBM | £23.48 |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026. Bracketed figures show the position as observed 27 August 2026.
The lowest landed price fell below your floor: £16.49 against a floor of £16.99 (£0.50 below). The offer at that price is listed by "BargainBurrow" (FBM). You have confirmed this seller for your list.
What this means: On your Stainless Steel Mixing Bowls, the lowest landed price fell below your floor: £16.49 against the £16.99 floor you set, £0.50 below, having previously been £17.49. The offer at that price is from BargainBurrow, the seller you confirmed and chose the partnership route with, so every sale at that offer goes through below the floor you set.
What to do: This is recorded with the figures for your records. If a confirmed seller pricing below your floor changes your view of the relationship, tell us: the trace route is available, and the useful question is where the stock behind that offer comes from.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
The lowest offer price dropped below your price floor 1 time in 30 days. At its lowest, every sale at that offer went through £1.00 below the typical selling price. As of the latest check, the lowest offer is listed by "BargainBurrow".
What this means: On your Stainless Steel Mixing Bowls, the lowest offer dropped below your £16.99 floor once in 30 days, to £16.49, £1.00 below the typical selling price of £17.49. This is the same event as the below-floor alert on this listing: the offer is from BargainBurrow, your confirmed partner, and it still stands at the latest check.
What to do: Recorded with the figures for your records. As with the below-floor alert, if this pricing changes your view of the relationship, tell us: the trace route is available, and where a price moves the question is where the stock comes from.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 2 | Calderholt Living | £16.49 | 4.5 | 3,872 | 250+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £17.99 | Holds buy box |
| BargainBurrow ✓ | FBM | £16.49 |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
Seller count rose from a typical 2 to 6 within 30 days: a cluster of 4 new sellers.
What this means: Your Glass Meal Prep Containers show the same pattern as the water bottle: seller count rose from a typical 2 to 6 within 30 days, a cluster of four new arrivals. This week's newcomers here include Swiftgorse Retail and Calderholt Living Direct alongside sellers you have confirmed, and two listings showing the same cluster strengthens the case for a single upstream source.
What to do: Correlate with your recent channel activity as with the water bottle. Your answers on whether you recognise Swiftgorse Retail and whether Calderholt Living Direct is your own account will resolve most of this cluster on their own.
The arrivals this week: "Bramblecart Trading" (31 August 2026); "BargainBurrow" (1 September 2026); "Calderholt Living Direct" (2 September 2026); "Swiftgorse Retail" (3 September 2026). Between 31 August 2026 and 3 September 2026: did you ship an unusually large wholesale order, run a promotion or clearance, or change anything in your distribution? One yes usually explains the whole week - tell us which, and the trace letter carries it.
What we've done:
Your one step: Send the prepared query to Melverstone Distribution, your distributor on record; it goes to them from you.
"Bramblecart Trading" now lists this product (not present at the previous check). Landed price £25.99 (FBM). That is above the £23.99 floor you set for this listing.
What this means: Bramblecart Trading appeared on your Glass Meal Prep Containers at £25.99 (FBM), above the £23.99 floor you set, so there is no price pressure from this offer. Your watchlist now records this seller as confirmed by you.
What to do: If that confirmation still stands, no action is needed and this is noted for your records; if it does not, tell us and we will treat them as unrecognised.
"Swiftgorse Retail" now lists this product (not present at the previous check). Landed price £25.49 (FBM). That is above the £23.99 floor you set for this listing.
What this means: Swiftgorse Retail also appeared on your Glass Meal Prep Containers at £25.49 (FBM), above the £23.99 floor. That makes two of your listings they have joined this week, which suggests they hold stock across your range rather than a one-off.
What to do: The same recognition question covers both listings: do you recognise Swiftgorse Retail? If yes, we add them to your list; if not, the prepared action, introduction and trace routes are all open to you.
"BargainBurrow" now lists this product (not present at the previous check). Landed price £26.49 (FBM). That is above the £23.99 floor you set for this listing. You have confirmed this seller for your list.
What this means: BargainBurrow, a seller you confirmed and chose the partnership route with on 4 April, has extended to your Glass Meal Prep Containers at £26.49 (FBM), above the £23.99 floor you set. Priced above your floor, this offer creates no price pressure here.
What to do: No action needed. This is noted for your records and is consistent with the partnership route you chose.
Nothing needed from you: this is noted for your records.
"Calderholt Living Direct" now lists this product (not present at the previous check). Landed price £26.79 (FBM). That is above the £23.99 floor you set for this listing. The name appears to match your brand.
What this means: A seller named Calderholt Living Direct appeared on your Glass Meal Prep Containers at £26.79 (FBM), above the £23.99 floor. The name appears to match your brand, which usually means either an account of yours or someone trading under a name very close to yours.
What to do: Confirm whether this account is yours. If it is, no action is needed; if it is not, tell us, because a seller using a name that close to your brand is worth looking into promptly.
Nothing needed from you: this is noted for your records.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 6 (2 unrecognised) | Calderholt Living | £25.49 | 4.7 | 987 | 400+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £26.99 | Holds buy box |
| Swiftgorse Retail | FBM | £25.49 | |
| Bramblecart Trading ✓ | FBM | £25.99 | |
| BargainBurrow ✓ | FBM | £26.49 | |
| Calderholt Living Direct (appears to match your brand name) | FBM | £26.79 | |
| Dealbriar Direct | FBM | £27.49 |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
The number of listing images changed from 6 to 4 since the previous check.
What this means: The image count on your Ceramic Storage Canisters listing dropped from 6 to 4 between checks. If you did not make this change, someone else edited the listing content, and fewer images generally means a weaker page for shoppers.
What to do: Check whether you or your team made this edit. If you did, no action is needed; if not, it is worth investigating while it is fresh, and tell us so we can keep an eye on further edits.
What we've done:
Your one step: Sign in to Brand Registry so the report can be submitted from your account.
The lowest offer price dropped below the typical selling price 1 time in 30 days. At its lowest, every sale at that offer went through £3.00 below the typical selling price. As of the latest check, the lowest offer is listed by "Calderholt Living".
What this means: On your Ceramic Storage Canisters, the lowest offer dipped below the typical selling price of £22.99 once in 30 days, reaching £19.99, £3.00 below typical. That matches ThriftHollow's last-seen price on this listing before they departed, and as of the latest check the lowest offer is your own, Calderholt Living, at £22.99. In practical terms, the pressure here has lifted with that seller's departure.
What to do: No action needed: the situation has resolved itself for now. Given the partnership route you chose with ThriftHollow on 2 September, we will note it for you if they reappear here.
The listing shows 4 images; competitive listings typically carry 5 or more.
What this means: Your Ceramic Storage Canisters listing now shows 4 images where competitive listings typically carry 5 or more. This follows the drop from 6 to 4 flagged separately this week, so the listing has gone from comfortably equipped to below par in one edit.
What to do: Once you have established whether that image removal was intended, restoring or adding images is a quick conversion win fully in your control: open the listing under Manage Inventory, Edit, Images, and fill the spare slots with lifestyle, scale and detail shots, with a main image on a pure white background large enough that zoom works.
"ThriftHollow" has not appeared in our last 4 checks of this listing. Last seen 29 August 2026, 22:06.
What this means: ThriftHollow has dropped off your Ceramic Storage Canisters listing: not seen in our last 4 checks, last observed on 29 August at £19.99. That £19.99 offer was the lowest on the listing, so its departure changes the price picture there (see the price erosion note on the same listing).
What to do: Noted for the record, no action needed. You chose the partnership route with this seller on 2 September, so if they return to this listing we will note it for you.
Nothing needed from you: this is noted for your records.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £22.99 | 4.6 | 6,236 | 100+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £22.99 | Holds buy box |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £16.99 | 4.8 | not observed | 200+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £16.99 | Holds buy box |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
No change crossed a reporting threshold on this listing this week. The table shows its state at the latest check; movement in sellers, buy box, price, rating, rank or content is exactly what monitoring raises.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 2 | Calderholt Living | £18.49 | 4.6 | 4,519 | 300+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £18.49 | Holds buy box |
| BargainBurrow ✓ | FBM | £18.99 |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
No change crossed a reporting threshold on this listing this week.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £12.99 | 4.5 | not observed | 100+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £12.99 | Holds buy box |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
No change crossed a reporting threshold on this listing this week.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 2 | Calderholt Living | £21.49 | 4.8 | 5,120 | 150+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £21.49 | Holds buy box |
| Bramblecart Trading ✓ | FBM | £21.99 |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
No change crossed a reporting threshold on this listing this week.
| Sellers on listing | Buy box held by | Lowest landed price | Rating | Sales rank | Bought last month |
|---|---|---|---|---|---|
| 1 | Calderholt Living | £14.49 | 4.6 | not observed | 50+ (Amazon's own figure) |
| Seller | Fulfilment | Landed price | Buy box |
|---|---|---|---|
| Calderholt Living (you) | FBA | £14.49 | Holds buy box |
Lowest "New" offer price, as observed 4 September 2026.
Number of sellers on your listing, as observed 4 September 2026.
Current state as observed 4 September 2026.
No change crossed a reporting threshold on this listing this week.
What happens next: monitoring continues on the same rhythm, and the next weekly report covers the seven days to 11 September 2026. It will say whether anything reported above is still observed, and what new movement, if any, appeared.
A real report arrives by email each week, and replying to it reaches the person who runs your monitoring.
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