Prepared by Packfox Limited · 15 February 2026 · Scope: 10 listings reviewed · marketplace data as observed 15 February 2026
This audit examined 10 listings, 11 current seller positions across them, and up to 90 days of price and buy-box history per listing (at least 88 days on each), with seller counts compared against the listing's own Amazon category average where reliable category data exists (2 categories in this audit). Every marketplace figure in this document was captured on 15 February 2026 and is stated as observed, never estimated.
Where a price is marked FBA, Amazon dispatches that seller's stock from its own warehouse; FBM means the seller dispatches orders themselves.
Your Amazon channel is almost entirely under your own control: nine of the ten listings are sold only through your own seller account, and you hold the buy box on every one. The single channel question is on your water bottles listing, where an unrecognised seller, Thistlecote Trading, is offering at £23.49 against your £24.99, though the buy box currently sits with you. One listing also saw a single dip below its typical selling price in the last 30 days, and one would benefit from more images. The question only you can answer is this: is Thistlecote Trading a seller you recognise and expected to see on your listing?
Each listing below is shown the way a shopper meets it: who holds the buy box, the price presented, and who else is selling alongside you. Sellers marked unrecognised are simply those we could not match to your brand name; you may well recognise some as retailers you supply. Only you know whom you have authorised, so the names you cannot place are the ones worth a minute.
| Seller | Listings | Holds buy box on | Landed price range | Recognition |
|---|---|---|---|---|
| Calderholt Living | 10 | 10 | £12.99 to £26.99 | matches your brand name |
| Thistlecote Trading | 1 | 0 | £23.49 | unrecognised |
Only you know whom you have authorised; unrecognised simply means we could not match the storefront name to your brand.
All figures in this section as observed 15 February 2026 from public marketplace data.
| Seller | Fulfilment | Price | Buy box |
|---|---|---|---|
| Calderholt Living | FBA | £21.49 | Holds buy box |
Delivery is free on every offer above, so the price shown is the full landed price.
Featured offer (“buy box”): held by Calderholt Living for 100% of the last 90 days of observations.
Amazon's own listing shows 100+ bought in the past month: the sales volume this listing carries.
Lowest "New" offer price, as observed 15 February 2026.
Number of sellers on your listing, as observed 15 February 2026.
The lowest offer price dropped below the typical selling price 1 time in 30 days. At its lowest, every sale at that offer went through £2.50 below the typical selling price. As of the latest check, the lowest offer is listed by "Calderholt Living".
What this means: For a short period, every sale at the lowest offer on this listing went through £2.50 below the typical selling price of £21.49, reaching £18.99 at its lowest. This happened once in the 30-day window and the position has since recovered: the lowest offer is now your own account at £21.49, so there is no ongoing erosion on this listing today.
Suggested next step: Check your own records for that period: if the dip was a promotion you ran, no action is needed. If it was not, it is worth noting the date, as monitoring will flag any repeat on the same day it appears.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
| Seller | Fulfilment | Price | Buy box |
|---|---|---|---|
| Calderholt Living | FBA | £21.99 | Holds buy box |
Delivery is free on every offer above, so the price shown is the full landed price.
Featured offer (“buy box”): held by Calderholt Living for 100% of the last 90 days of observations.
Category context: across the 3,150 products in the Lunch Boxes category, the average listing shows about 2 New-condition offers; this listing currently shows 1.
Lowest "New" offer price, as observed 15 February 2026.
Number of sellers on your listing, as observed 15 February 2026.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
| Seller | Fulfilment | Price | Buy box |
|---|---|---|---|
| Calderholt Living | FBA | £24.99 | Holds buy box |
| Thistlecote Trading | FBM | £23.49 |
Delivery is free on every offer above, so the price shown is the full landed price.
Featured offer (“buy box”): held by Calderholt Living for 100% of the last 90 days of observations.
Amazon's own listing shows 1,200+ bought in the past month: the volume at stake on this listing.
Category context: across the 12,480 products in the Water Bottles category, the average listing shows about 2 New-condition offers; this listing currently shows 2.
Lowest "New" offer price, as observed 15 February 2026.
Number of sellers on your listing, as observed 15 February 2026.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
You are the only seller on this listing; your offer stands at £26.99. The buy box has been held by Calderholt Living for 100% of the last 90 days of observations. Amazon's own listing shows 350+ bought in the past month. Our checks across its price history, buy box, images and rating raised nothing that needs your attention.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
You are the only seller on this listing; your offer stands at £18.49. The buy box has been held by Calderholt Living for 100% of the last 90 days of observations. Amazon's own listing shows 250+ bought in the past month. Our checks across its price history, buy box, images and rating raised nothing that needs your attention.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
You are the only seller on this listing; your offer stands at £17.99. The buy box has been held by Calderholt Living for 100% of the last 90 days of observations. Amazon's own listing shows 200+ bought in the past month. Our checks across its price history, buy box, images and rating raised nothing that needs your attention.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
You are the only seller on this listing; your offer stands at £16.99. The buy box has been held by Calderholt Living for 100% of the last 90 days of observations. Amazon's own listing shows 150+ bought in the past month. Our checks across its price history, buy box, images and rating raised nothing that needs your attention.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
You are the only seller on this listing; your offer stands at £22.99. The buy box has been held by Calderholt Living for 100% of the last 90 days of observations. Amazon's own listing shows 100+ bought in the past month. Our checks across its price history, buy box, images and rating raised nothing that needs your attention.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
You are the only seller on this listing; your offer stands at £12.99. The buy box has been held by Calderholt Living for 100% of the last 90 days of observations. Amazon's own listing shows 100+ bought in the past month. Our checks across its price history, buy box, images and rating raised nothing that needs your attention.
Also noted on this listing:
All figures in this section as observed 15 February 2026 from public marketplace data.
You are the only seller on this listing; your offer stands at £14.49. The buy box has been held by Calderholt Living for 100% of the last 90 days of observations. Amazon's own listing shows 50+ bought in the past month. Our checks across its price history, buy box, images and rating raised nothing that needs your attention.
Also noted on this listing:
Across the listings in this audit, the price fell below its typical level 1 time in 30 days. Each of these events was silent at the time it happened.
The price erosion finding on "Calderholt Glass Spice Jars, Set of 12 - Airtight Bamboo Lids, Labels Included" above was caught by this one-off snapshot. Monitoring raises the same change on the day it happens, and identifies the seller behind it while the evidence is fresh.
This audit is a snapshot of public marketplace data. The groundwork, your listing map, the seller roster and the price picture, is already done; monitoring is what keeps it current. Continuous monitoring watches your listings around the clock: marketplace signals such as sellers, prices and the buy box are checked every hour from the same specialist marketplace data this audit is built on, and account signals such as suppression are checked every day once you connect your Amazon account (read-only, with your authorisation; what comes from your account and what we buy from the marketplace are kept separate in what we report). It adds what a snapshot cannot see:
Amazon's own listing badges show more than 2,500 bought across these listings in the past month. That is the volume these findings sit under.
The weekly report states every listing's current position in plain English, like this (this example is built from this audit's own snapshot):
Calderholt Glass Spice Jars, Set of 12 - Airtight Bamboo Lids, Labels Included: 1 seller; buy box held by Calderholt Living; lowest landed price £21.49; Amazon shows 100+ bought in the past month.
A cheap alert tool pings you every time anything changes and leaves you to work out what matters. Packfox sends the alerts that matter and hands you the response drafted for you to send: a seller message, a Brand Registry report, an appeal, a distributor query, a listing correction. You approve everything; nothing goes out in your name without you. Checking this by hand means re-pulling these numbers and investigating every new name, weekly, indefinitely. That is the work we take off your desk.
One honest limit, stated plainly: a seller you do not recognise is not, by itself, something Amazon removes. Where a seller genuinely should not be there, the route is evidence: tracing where their stock most likely reaches them and preparing the removal routes Amazon actually recognises, where genuine grounds exist. And no service can control the price another business chooses to sell at; on price, the lawful ground is competing for the featured offer on your own listing. Monitoring is what keeps that evidence current.
If the aim is to know who is selling your products on Amazon, at what price, and to hear about it when that changes, here is how that stays covered:
Watch & protect: continuous monitoring of your listings, same-day automated critical alerts, a weekly report with findings explained and next steps drafted, investigation of new sellers and listing changes as they appear, and every four weeks the whole story of your channel in one document. From £199/month for your whole catalogue, up to 50 active listings (larger by quote). One tier, everything included. No setup fee, no contract, cancel any month.
Founding rate: £99.50 a month for the first 10 client brands, locked for as long as you stay subscribed. Open now.
Everything above is switched on with you during onboarding, configured to your listings by the person who built the system, not a support queue. Onboarding also captures your authorised-seller list and the price level you ask to be told about, so from day one alerts are judged against what matters to you rather than a generic rule. Packfox is UK-registered and built around UK rules.
Prefer to look at distribution at the source instead? Say so in the same reply.
No call needed. A real audit arrives with a short email, and replying to that email is the whole process. We send one follow-up after an audit, then leave the decision with you.
See this for your own listings
The audit that starts it is free: tell us your brand and we will review your busiest listings the same way you have just seen here.