Packfox Service Description

Version 1.9, dated 1 November 2026.

This is the Service Description referred to in the Packfox client engagement terms (version 1.7, dated 1 November 2026, published at https://packfox.co.uk/client-terms/). It forms part of those terms. The version current on your start date applies, as varied from time to time under clause 11 of the terms (we give at least 30 days' notice of any change that reduces what is included); we keep every version and will supply the one you joined under at any time on request. Packfox Limited, registered in England and Wales, company number 17000715, registered office 124 City Road, London EC1V 2NX. Independent of and not endorsed by Amazon.

What Packfox does

Done-for-you channel protection for UK brands selling on Amazon. Software watches your listings around the clock and judges each change against two sets of rules: yours (the sellers you recognise and the price floors you set) and ours (which response each kind of change calls for), written and kept current by the owner of the business, who is also your point of contact. The system then hands you the response, drafted and ready to send. You stay in control of your account, your prices and your seller relationships; we take the watching, judgement and paperwork off your desk.

How the work is done

Software gathers the marketplace and account data and runs the checks. Current AI models help draft the reports and drafts you read; a person stands behind the judgement calls and stays accountable for every word. Every number in a report traces to data captured on a stated date, and a figure that cannot be traced is not published. Calculated figures, such as a typical selling price or a category average, are labelled as such and dated. Marketplace data is captured on the stated date and can lag the live Amazon page; account signals come from your connected account at least once a day, plus Amazon's own event notifications where your account is subscribed to them.

What is included

• Continuous monitoring of every listing we watch for you: the active listings of your own brands, up to 50, picked up from your connected Amazon account; above 50 you choose which 50, and you can switch a listing's watch on or off in your portal. Sellers, landed prices (item plus delivery, the price the buy box is actually decided on), buy box, content, search suppression, rank and rating. Marketplace signals are checked every hour; account signals such as suppression are checked every day through your connected account. The automation runs in the cloud whether anyone is at a desk or not.
• Automated same-day alerts for serious events. A hijack, a suppressed listing, an account-health change: raised by the system itself rather than held for the weekly report. Price and buy-box events can reach you within minutes once your account is connected. You choose how much reaches you between reports, in your portal.
• A weekly report in plain English. What changed, what it means, what to do next. Every listing gets a weekly state line: sellers, buy-box holder, lowest landed price, rating, sales rank, and Amazon's own bought-in-the-past-month figure. Every number traces to marketplace data captured on a stated date; the system refuses to publish a number it cannot trace. A week with nothing to act on is reported as one, with the checked state set out. It arrives on the report day you choose in your portal.
• A ready-to-send draft for every recommended action. A seller message, a Brand Registry report, an appeal, a distributor query, a listing correction (naming the exact place in Seller Central to fix it). The system prepares the draft the same day the event is raised and places it in your portal, ready to copy; a draft that carries added wording is checked by a person before it appears. You read it, adapt it if you wish, and send it yourself. Nothing goes out in your name without you. No draft ever raises price with a seller; a price problem routes to your distribution channel instead.
• Channel intelligence. New-seller history, price-erosion patterns, and where a supply leak most likely sits. A cluster of new sellers arriving together can point to one upstream leak; we correlate the timing so you can match it to a shipment or promotion. For sellers you do not recognise we can check the scale of their wider storefront, and where a seller hides behind a storefront name, we name the UK limited company behind it where the public register allows it.
• Evidence you can act on. When your listing content changes you get a dated record of exactly what it said before and after, ready to use as evidence. After you act, the next monitoring pass checks whether the fix landed, and the weekly report says so either way.
• A standing seller dossier. Every seller we have discussed with you, kept current in the weekly report: what they list, what they charge, what you decided, and what has happened since.
• Nothing is asked twice. Your decisions about each seller are remembered and carried forward, and any storefront whose name resembles your brand is flagged as a lookalike each time one appears, new name or not.
• Departure prices, receipted. When a seller drops out of our checks, the report shows the before and after prices on those listings, against the data captured on those dates.
• Six account-health metrics watched together once your account is connected (order defect, late shipment, valid tracking, pre-fulfilment cancellation, on-time delivery, invoice defect), each raised with its own fix route when Amazon marks it at risk. Stranded stock is raised the same day it is seen.
• Fee rises at an unchanged price get flagged once your account is connected: for each listing where you have given us a price floor, we ask Amazon for its fee estimate at that same price every day, and if the estimate moves up by more than a small margin you hear about it.
• A story report, roughly every four weeks. The running record of your whole time with us: every listing's history chapter by chapter, the changes recorded month by month (a month with no changes shown as such), the routes you chose for each seller and what happened after, and how many of the serious changes were flagged to you on the day they were observed.
• Onboarding that walks you through switching on the free Amazon protections that are easy to miss, including a Brand Registry check (you click the toggles in your own Seller Central; we never change your account), while you set the sellers you recognise and your price floors in your portal, so alerts are judged against your rules.
• Your own client portal. Sign in with your email, no password to manage. Today shows what needs you this week. Your listings shows every listing we watch, its price over time and your price floors, with a switch to watch or stop watching each one. Your sellers is where you tell us which sellers you recognise, and Your story is the running record of every change, decision and outcome. Your drafts holds the messages we prepare for you to send in your own name, and Weekly reports keeps every weekly report we send you while the service runs. Programmes holds plain-English walkthroughs of Amazon's brand programmes (Transparency, brand approval requirements, A+ and catalogue controls, Project Zero) with one tick to tell us which you want help thinking through. Your account holds your plan, your settings (your alert level, your report day, your distributors and stockists), your setup steps (terms, Amazon connection, Direct Debit) and Download all your reports, which saves every report in one file. Every change you make in the portal is recorded with its date.

What we need from you (about 20 minutes)

1. 1. Your acceptance of the terms, recorded in your portal.
2. 2. Which sellers you recognise and any price floors, set in your portal. This is what "unrecognised" and "below floor" are measured against. The active listings of your own brands are picked up from your connected Amazon account, up to 50; above 50 you choose which 50.
3. 3. One click on Connect on Amazon in your portal, which opens Amazon's own authorisation page. This gives Packfox read access through Amazon's official Selling Partner API to non-personal product and performance data: your listings, offers and pricing, account-health and listing-status signals, and aggregated sales, stock and fee reports. We use it only to judge changes against your rules and to write your alerts and reports. We never ask for your password, we never change your listings, prices or settings (the only thing we create is the notification subscription that lets Amazon send us alerts about your listings), we do not read your customers' personal data, and you can revoke the access in Seller Central at any time.
4. 4. A Direct Debit mandate, set up on Stripe's secure payment pages (protected by the Direct Debit Guarantee; your bank details go to Stripe and are not seen by us).

The boundaries

• The fact that you never authorised a seller is not, on its own, grounds for removal on Amazon UK. The levers that work are tracing the supply leak, grounds that stick (intellectual property, material difference, condition), and winning the buy box back. That is what we run.
• We never pressure resellers on price. In the UK that is resale price maintenance, which is unlawful. We monitor price erosion and help you fix the distribution causes instead.
• We state facts about sellers and make no accusations. We flag sellers you have not recognised and show what the data says they are doing. We cannot and do not judge stock authenticity from the outside.
• We are not a law firm. Where a situation needs legal advice we say so and prepare the evidence pack for your solicitor. Nothing we send is legal advice.
• Cadence. Monitoring, alerts and drafts are automated and continuous: serious events reach you the same day the system raises them (unless you switch alerts off in your portal), and the weekly report follows on your report day. They come from the system, working to the rules above, without waiting for a person; we do not sell same-hour human response times.

Price and terms shape

• From £199 a month, covering the active listings of your own brands, up to 50 (larger catalogues by quote). No VAT is added; Packfox is not VAT registered.
• Monthly rolling, cancel any month, no setup fee, no contract lock-in.
• Founding rate: £99.50 a month for the first 10 client brands, locked for as long as the subscription stays active without interruption. Standard rate £199.
• Payment by Direct Debit through Stripe.
• The full engagement terms: https://packfox.co.uk/client-terms/

Versions

• 1.9, 1 November 2026: written against engagement terms v1.7, and describing the service as it now runs. The covered listings are the active listings of your own brands, up to 50, picked up from your connected Amazon account (the earlier wording said "your whole catalogue"; a listing of another brand you sell is not covered). You set the sellers you recognise, your price floors, your alert level, your report day and your distributors and stockists in your portal, and choose which listings are watched; the portal's pages are described as they now are. "What Packfox does" and the cadence line now say what the system does (it judges each change against your rules and ours, and produces the alerts, drafts and weekly report without waiting for a person) and what the owner of the business does (writes the rules and keeps them current, and is your point of contact). The headings "The honest boundaries" and "Cadence, honestly stated" are now "The boundaries" and "Cadence". Nothing else included was reduced.

• 1.8, 24 October 2026: the terms reference moved to engagement terms v1.6 (dated 24 October 2026), whose clauses 6.4 to 6.6 and 8.7 set out what happens to your data after the end, including the deletion of the data that came from your Amazon account seven days after the end. This document's description of the service is unchanged.

• 1.7, 15 October 2026: two sentences re-cut for the way the service now runs. "How the work is done": a person stands behind the judgement calls and stays accountable for every word (the earlier wording described a review of each report; it no longer does). The opening paragraph: the software judges each change against your rules, and the named analyst sets those rules and makes the judgement calls. The terms reference moved to engagement terms v1.5 (clause 3.5 re-cut the same way). Nothing included was reduced.
• 1.6, 8 October 2026: the "ready-to-send draft" bullet re-cut for the portal delivery: the system places the draft in your portal, ready to copy, and a draft that carries added wording is checked by a person before it appears; you read it, adapt it if you wish, and send it yourself. Nothing included was reduced.
• 1.5, 8 September 2026: one wording precision in "Departure prices, receipted": a seller's departure is described as what our checks saw ("drops out of our checks", "those listings") rather than as the state of the listing, matching the wording of the reports since 3 September 2026. Nothing included was reduced; the engagement terms reference (v1.4) is unchanged.
• 1.4, 1 September 2026: written against engagement terms v1.4 (the founding-rate hold in clause 5.2 of the terms; this document's own founding-rate line is unchanged and the terms govern). Two wording corrections in Channel intelligence after a primary-source check of the claims on 1 September 2026: a cluster of new sellers "can point to" one upstream leak, and the company behind a storefront is named "where the public register allows it". Nothing included was reduced.
• 1.3, 27 August 2026: the terms reference moved to engagement terms v1.3 (a version-stamp change on the terms side; no service-content change).
• 1.2, 24 August 2026: the published-at address of this document added to the terms' definitions; two precision edits to the wording of what is included. Nothing included was reduced.
• 1.1, 19 August 2026: added "How the work is done" (how reports are produced and reviewed, with accuracy and data-freshness notes), the plain statement of what we read from a connected Amazon account and why, and full company particulars; refined the same day, before first publication, after an independent line-by-line review against the service as built (onboarding walks you through the Amazon protections rather than switching them on; how the fee watch, the lookalike flag and the story report's same-day count actually work). Nothing included was reduced.
• 1.0, 19 August 2026: first version, written against engagement terms v1.2 (superseded the same day by 1.1 before publication).

Packfox Limited, registered in England and Wales, company no. 17000715, registered office 124 City Road, London EC1V 2NX · packfox.co.uk · Independent of and not endorsed by Amazon.